Corporate Wine Events

Let Karen MacNeil & Company create a dynamic wine event for you. Karen understands the chemistry of wine and people, and she knows how to weave them together to create an extraordinary event. All of our events are completely customized for maximum impact and value. Our staff works with your event planner and the venue to ensure every detail is attended to.

Wine Education Marketing

We specialize in what we call “education marketing”—a way of making education work for the bottom line of a business. Within this sphere, we have devised numerous education and communication programs devised to dovetail with an organization’s marketing and sales initiatives.
Our award-winning programs, educational products, and tools have been developed for a variety of businesses, from Viking and the Culinary Institute of America to Raymond Vineyards, Singapore Airlines, and Vinoteca, a division of Umbral S.A. Guatemala.

We would welcome the opportunity to share with you how we can put “education marketing” to work to advance your business goals.

Why Karen MacNeil?

In knowledge, skill, style, and presentation, no one in America tops Karen MacNeil when it comes to wine. The preeminent wine educator, wine consultant and author of The Wine Bible and President of Karen MacNeil and Company. Karen has won every top wine award in the English language. With her extensive wine knowledge and uniquely creative viewpoint, she knows how to captivate audiences large and small, and how to present wine in an engaging, real-world, American manner. For Karen, wine is more than a beverage; it’s a communal passage into the business of living well.

Watch for
New Products
in 2014!

Consumer Wine Experiences

Karen MacNeil offers numerous types of wine experiences where you will taste the very best, highly sought after wines. With Karen as your private educator and guide, you will be taken to top wineries, many of which are not open to the public. Rather than stand in a tasting room, you’ll enjoy small, private tastings with winemakers and principals. We customize every experience to you, so that it is unforgettable.

Here, for example, are some of our most popular offerings:

  • Exclusive Private Wine Dinners
  • Keynote Addresses
  • Corporate Entertaining
  • Board and Partner Retreats
  • Incentive Wine Trips
  • Exclusive Winery Experiences in the Napa Valley
  • Immersion Experiences in Any Wine Region Worldwide
  • Private Tastings for Friends and Family
  • Tastings and Events to Celebrate Birthdays, Weddings, Graduations
  • Strategic Partnerships in Support of Business Initiatives
  • Tailored Lexicon to Drive Brand Recognition
  • Wine Education Programs Designed for Consumer Direct Initiatives
  • Media and Communications Initiatives
  • Tasting Technique Training

We are already at work on a number of exciting programs and products. And we’d like to hear from you. What would you like to see from us in 2014? Contact us and let us know!

Pouring wine

Karen MacNeil

Wine, Food
& Friends

Vinoteca WineStars

Wine events

Karen MacNeil

“At Lexus, our philosophy is to make the most of every moment in a way that makes a difference. Karen MacNeil’s experience, combined with her extraordinary ability to engage our dealers made for an incentive trip of a lifetime. Karen made a difference by exceeding our expectations.”

-Steve Waddell
  Lexus

“Karen brought the pleasure of wine tasting to a whole new level.”

-Charlene Begley
  President and CEO
  Enterprise Solutions, GE

Accolades

Karen MacNeil received the highest honor awarded to a wine professional in the United States when, in 2004, the James Beard Foundation named her Outstanding Wine and Spirits Professional of the Year. The following year, she joined award winners Morley Safer (60 minutes), filmmaker Francis Ford Coppola, and winemaker Robert Mondavi by being named Wine Educator of the Year by the European Wine Council. In 2006, the organization Women Chefs and Restaurateurs presented Karen with the Women Who Inspire Golden Goblet Award. And in 2007, Karen was honored with the Wine Literary Award by the Wine Appreciation Guild for her substantial contribution to the literature of wine, joining laureates Hugh Johnson, Robert M. Parker, Jr., and Jancis Robinson. In 2008, she received the global trophy for Communicator of the Year awarded by the London-based International Wine & Spirits Competition who recognized Karen as “the voice that has most effectively communicated wine and spirits to the public.” And in 2010 Karen was inducted into the Wine Media Guild Hall of Fame for her “significant contribution to the body of wine writing and education. Lastly, Karen MacNeil has won an Emmy for her PBS television series, and has been named a “Woman of Achievement” by the State of California.

Wine, Food & Friends

“I have been visiting the Napa Valley for several years. Without a doubt, the single best day spent was on a private tour hosted by Karen MacNeil and her staff. Thank you.”

-Carl Camden
  CEO, Kelly Services

“Karen MacNeil is one of the most knowledgeable wine educators and thoughtful communicators we work with. Our programs are always more polished, meaningful and relevant when Karen is involved.”

-Patsy McGaughy
  Communications Director
  Napa Valley Vintners

Gold bottle top

Wine Glasses

Wine, Food & Friends is a hardcover food and wine cookbook, packed with irresistible photographs, stunning seasonal menus and all the right wines to match. With Karen’s expert advice and top-rated recipes, you’ll gain a better understanding of the art of selecting and serving wine as well as the inspiration for elegant, modern entertaining.

Event Clients

Merrill Lynch
UBS
Disney
Lexus
Mattel
Oracle
Moët Hennessy USA
Club Managers of America
Godiva
Onieda
Sheppard Mullen Richter & Hampton LLP
General Electric
American Express
Zeughauser Group, LLC
J.P. Morgan
Akin Gump Strauss Hauer & Feld LLP
Wells Fargo
Service Source
Young Presidents’ Organization
World Presidents’ Organization
Hitachi
First Transit
Southcorp
Waterford Crystal
Wines from Spain
Time, Inc.
Toyota
Viking
NBC
Singapore Airlines
Southern Progress
Sunset Magazine
Italian Trade Commission
Land’s End
National Cattlemen’s Beef Association
Culinary Institute of America
Natural Econometric Hong Kong Ltd
River Oaks Country Club Houston
Vintners’ Alliance
THE CALM
Umbral, S.A.
Millennium Partners

Project Clients

Waterford Crystal
Viking
Boisset Family Estates
Singapore Airlines
Lands’ End
PBS
Southcorp
National Cattlemen’s Beef Assoc.
Wines from Spain
Napa Valley Vintners
Suntory
Raymond Winery
Wine Market Council
Alpha Omega Winery
Italian Trade Commission
Culinary Institute of America
Vinoteca
International Wine & Spirits Competition
Flavor! Napa Valley
Shafer Vineyards
Bottlenotes

Karen MacNeil Biography

Karen MacNeil is the President of Karen MacNeil and Company and one of the foremost wine experts in the United States. She is the author of the award-winning book, The Wine Bible, recognized as “the most comprehensive and authoritative book on wine written by an American author.”
Karen’s articles on wine and food have been published in more than 50 magazines and newspapers including The New York Times, Food and Wine, U.S.A. Today, Elle, Cooking Light, and Town & Country. Karen has also brought her style and love of wine to television—first as the wine correspondent for NBC’s Today Show, and later as the Emmy-award winning host of the PBS television series Wine, Food & Friends with Karen MacNeil. In 2006 her companion book, Wine, Food & Friends, was released.

With her team at Karen MacNeil and Company, Karen creates and consults on one-of-a-kind wine experiences, seminars, and education marketing programs for corporate clients, wine related businesses and individuals. Some recent past clients include: Lexus, Merrill Lynch, Disney, General Electric, UBS, Boisset Family Estates, Sunset Magazine, Singapore Airlines, and Mattel (who, in recognition, designed a wine-glass-holding Barbie look-alike after Karen!)

An educator at heart, Karen is the creator and Chairman of the Rudd Center for Professional Wine Studies at the Culinary Institute of America in the Napa Valley. The multi-million dollar center with its advanced wine curriculum and state-of-the art wine sensory classrooms has been called the “Harvard of Wine Education.”

In a full page profile in 2004, TIME magazine named Karen “America’s Missionary of the Vine.” She holds an Advanced Certified Wine Professional Degree.

The
Wine Bible

“Karen MacNeil is not only the most authoritative voice on wine, she is the most passionate and entertaining voice. Education has never been more fun. She is a perfect choice for an evening of education and celebration. It will be the ‘highlight event’ for your year – I promise.”

-David Carter
  Director of the Board
  ImmunoGen, Inc.

Matrot bottle top

The Wine Bible

Wine glasses

Karen MacNeil is the author of The Wine Bible and is the creator of a wide range of media projects. Karen has one of the most unique and engaging voices in the wine industry today. To that point, The Wine Bible has sold more than a half million copies since its publication… making it one of America’s best-selling books on the subject of wine. The Wine Bible is like a lively course from an expert teacher, grounded deeply in the fundamentals and enriched with passionate opinions, asides, tips, anecdotes, definitions, glossaries, maps… everything, in fact, but the wine itself.

“Karen MacNeil has ‘poured’ years of wine experience onto paper and the result is astounding.”

-Thomas Keller
  Executive Chef, The French Laundry
  (about The Wine Bible)