Wine Marketing & Communications

We are known for content and communications. Karen’s deep knowledge of wine and the wine industry along with her unique voice and creative approach allow us to consult on a select number of wine marketing and wine communications projects each year.

It seems to us that good marketing and good communications require knowledge, creativity, and the ability to use language in new and compelling ways.

We help clients with all three.

Our wine marketing and communications projects have been highly diverse—from helping Moet Hennessy USA develop unique lexicons and ibooks for its brands to assisting the U.S. Beef Council in developing strategies and collateral to market beef via wine…and from choosing wines for Singapore Airlines’ award-winning wine program to developing global master classes and educational seminars for the California Wine Institute.

In some cases, we’ve taken an idea from a blank page to a full-blown reality. For example, Karen envisioned and headed up the creation of the Culinary Institute of America’s Rudd Center for Professional Wine Studies, of which she is now Chairman Emeritus.

Each project we work on has distinct creative challenges.

But we like that.