The Power of Wine for Successful Corporate Events

By Karen MacNeil
April 2, 2025

As a speaker, I have given hundreds of talks and wine tastings for corporate executives all over the world. And whether those executives are in law, technology, banking, private equity, insurance, pharmaceuticals, advertising, or any other field, a great wine session can magnify the success of a corporate event and make that event much more memorable.

Here’s why:

  1. Wine tastings foster relationship-building. When I give a wine tasting, everyone is seated with great wines in front of them. No one needs to have special skills or knowledge. The purpose is simply to have a good time with colleagues and/or clients.
  2. Wine tastings are experiential and interactive. Your group won’t be watching someone else do something. They’ll be personally participating. Today, Experience is Everything.
  3. A great wine tasting appeals to the mind as well providing enjoyment. Many of the corporate wine tastings I give are for high-powered, successful, demanding business people. Wine is the ultimate “edutainment” for smart executives.
  4. Wine tastings can be for a small group or a large one. I’ve given wine tastings for 5 and for 500. Any size group works well.
  5. Wine tastings can be exclusive. The tastings I create often include special and rare wines which I source from all over the world.
  6. Wine tastings are flexible. They can be done any time during the day or evening. They can be a dynamic break between business meetings. They can magnify the excitement over dinner. Or best of all, they can be done before dinner, replacing the standard “open bar reception” with something much more creative, entertaining, and memorable.

Want to make your next corporate event more dynamic? I can help. You can reach me at karen@karenmacneil.com and for information about me as well as inspirating event ideas, see www.karenmacneil.com

Finally, here’s what two recent clients had to say:

“Karen is a consummate pro whose passion for wine easily ignites the interest of her audience, whole also educating and entertaining them. She has conducted live and virtual wine events for us globally that have proven to be a uniquely effective way of strengthening our client relationships. She is, quite simply, an extraordinary presenter.”


“Karen’s topics are always creative—they capture the attention of the audience immediately.  But it’s her presentation style—deeply substantive but also light and casual—that carries the audience along and leaves them wanting another serving.”

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