Baby-Boomers consume most of the wine in the United States.The following content is accessible for members only, please sign in.

False. Millennials have officially surpassed Boomers as the largest group of wine consumers in the US. According to a study released by the Wine Market Council this week, Millennials now account for 31% of wine drinkers in the US, followed by Baby Boomers and Gen Z (tied for second at 26% each). The study also showed a generational shift in stylistic preferences. While the Boomer generation prefers big, bold reds like Cabernet Sauvignon, Millennials prefer to drink wines like Pinot Noir, Chardonnay, and Merlot.