In the US, sales of Extra Brut Champagne now exceed sales of Brut Champagne. The following content is accessible for members only, please sign in.

Brut Champagne has long dominated in the US market. Extra Brut Champagne is experiencing a surge in popularity, growing at a faster rate than other categories, but it still makes up a smaller overall market share compared to traditional Brut. Nearly 11% of all the Champagne sold is Brut (which means it has less than 1.2% sugar) and tastes dry. By contrast, sales of uber dry Extra Brut Champagne (which has only 0 to 0.6 percent sugar) constitute just over 3% of all Champagne sales. Worldwide, the US is the leading market for Champagne in general.