The total volume of Ready-To-Drink cocktails sold in the U.S. is greater than the total volume of wine sold in the U.S. The following content is accessible for members only, please sign in.

Just ten years ago, Ready-To-Drink cocktails made up less than 3% of the total volume of alcoholic beverages sold in the U.S. In 2022, the number grew to 12%—larger than the volume of the entire wine market in the U.S. According to IWSR Drinks Market Analysis, this growth was almost entirely fueled by the popularity of hard seltzer. While the projected rate of growth for RTD cocktails has slowed, the total volume of RTD cocktails sold in the U.S. remains greater than the total volume of wine sold in the U.S.