The deeper the color of a wine, the more intense its flavor. The following content is accessible for members only, please sign in.

This is one of the most counterintuitive facts about wine, for it certainly seems reasonable that a deeper, more intensely colored wine would have a flavor to match. But that’s not how it works. A wine’s color is not a predictor of the intensity of its flavor. Pinot noir is a great example. A Pinot that’s positively riveting and rich in flavor may have a faint brick-red color that looks anything but intense. Wine pros learn not to “taste” with their eyes.