Wine Tasting Events with Karen MacNeil

Wine Tasting Events Curated by One of the World’s Leading Wine Experts

When Karen MacNeil hosts a wine tasting, it becomes something far beyond the ordinary. These are experiences that executives, boards, and discerning clients remember; not just as exceptional evenings, but as moments that deepened relationships and elevated expectations. 

Each event is personally curated and hosted by Karen, drawing from her four decades of wine expertise and her singular ability to make wine fascinating for everyone in the room, from collectors to newcomers. 

These are not generic tastings. They are bespoke engagements designed for those who recognize that the right wine experience, led by the right authority, creates impact that lasts. 

The Signature MacNeil Experience 

Every tasting begins with understanding what you want your guests to discover. Karen then designs an experience that reflects your objectives, whether that’s a one-of-a-kind tasting of rare wines, exploring the wines of a famous region, or using wine as a lens for deeper conversations about excellence, leadership, and connection. 

The wines are personally selected. The stories behind them are rich with insight. And the experience itself is crafted for engagement, Karen’s presentation style is conversational, captivating, and intellectually stimulating without ever feeling formal or intimidating. 

These events can take many forms; an exciting seated “wine hour” tasting (in place of an ordinary cocktail reception), a sumptuous wine-and-food dinner, an intimate gathering, or a large-scale corporate function. While in-person events create the most immersive experience, virtual tastings are also available for distributed teams or international audiences, with wine shipped directly to participants. 

Who It’s For

Karen’s tastings are designed for sophisticated audiences who expect both substance and entertainment. These are high-touch experiences, not impersonal public tastings. The focus is on quality of interaction, depth of insight, and creating the kind of environment where meaningful conversations happen naturally. 

Executive leadership teams seeking a refined experience for strategic retreats or board meetings

Law firms, financial institutions, and consultancies hosting client appreciation events

Luxury brands and private equity firms looking to create memorable moments for key stakeholders

Private collectors and wine lovers celebrating milestones or hosting intimate gatherings

Organizations seeking an intellectually engaging, wine-centered experience that goes far beyond standard corporate entertainment

Why Karen MacNeil 

There is a fundamental difference between hiring a sommelier and engaging the woman who literally wrote the book on wine. 

Karen MacNeil is the author of The Wine Bible, which has sold over one million copies and is considered the most authoritative wine book ever written by an American. She is an Emmy-winning communicator, a James Beard Award recipient, and the founding chair of the Rudd Center for Professional Wine Studies at the Culinary Institute of America. 

More importantly, she has spent 40 years building relationships across the wine world, from Napa to Bordeaux to Barolo, which means access to wines and insights that simply are not available through traditional channels. 

When TIME Magazine called her ‘America’s Missionary of the Vine,’ they recognized not just her expertise, but her ability to make wine revelatory. That ability, to entertain, educate, and inspire in equal measure, is what transforms a tasting into an experience your guests will talk about for years. 

Wine and food pairing

Have a theme in mind?

Tasting Formats & Customization 

Format Options: 

  • Seated tastings paired with multi-course dinners 
  • Fun seated interactive “wine hour” tastings that take the place of a standard cocktail reception  
  • Intimate salon-style gatherings for smaller executive groups 
  • Large-scale corporate events for audiences up to several hundred 
  • Virtual tastings with wine shipped to participants (ideal for distributed teams or international audiences)

Thematic Approaches: 

  • Conceptual tastings such as What Makes Great Wine Great? 
  • Regional explorations (Bordeaux, Burgundy, Napa, Tuscany, Rioja, and beyond) 
  • Vertical tastings showcasing a single wine across multiple vintages 
  • Comparative tastings that illuminate, say, the differences between Napa Cabernet Sauvignons and Bordeaux 
  • Custom themes aligned with your organization’s culture or business focus 

          Karen’s team handles all logistics, from wine sourcing and shipping to pairing recommendations and presentation support. You focus on your guests. Karen handles everything else. 

          Client Testimonials

          "She is, quite simply, an extraordinary presenter."

          “Karen is a consummate pro whose passion for wine easily ignites the interest of her audience, while also educating and entertaining them. She has conducted live and virtual wine events for us globally that have proven to be a uniquely effective way of strengthening our client relationships. She is, quite simply, an extraordinary presenter.”

          David Beveridge
          Managing Partner, Shearman & Sterling

          "A memorable experience for our group"

          “Karen’s unique combination of wine connoisseur and journalist brings the experience alive in a very engaging and magical way. Karen arranged for stunning settings for our wine and food pairings, creating a memorable experience for our group.”

          Alison Plessman and Allison Libeu
          Partners, Hueston Hennigan LLP

          "One of the most knowledgeable wine educators"

          “Karen MacNeil is one of the most knowledgeable wine educators and thoughtful communicators we work with. Our programs are always more polished, meaningful and relevant when Karen is involved.”

          Patsy McGaughy
          Communications Director, Napa Valley Vintners

          "An incentive trip of a lifetime"

          “At Lexus, our philosophy is to make the most of every moment in a way that makes a difference. Karen MacNeil’s experience combined with her extraordinary ability to engage our dealers made for an incentive trip of a lifetime.”

          Steve Waddell
          Lexus Central

          "There is no other agency we would consider to support and strengthen our brands"

          “Karen MacNeil’s team brings both a professional and creative eye to the task at hand. They have perfected the balance between research methodology and artistic inspiration to produce work that is educational, concise and on-strategy. Within the wine category, there is no other agency we would consider to support and strengthen our brands.”

          Rebecca K. Robinson
          Brand Manager, Moet Hennessy USA Estates & Wines

          "She is a true talent, sophisticated, worldly, timely and extremely efficient."

          “Karen is the most charming, pleasant, understanding and insightful mind in the wine world… her expertise has strengthened and improved our programs, at all levels…strategy, education, experiences, knowledge and inspiration…. she is a true talent, sophisticated, worldly, timely and extremely efficient.”

          Jean-Charles Boisset
          Owner Boisset Family Estates

          Upcoming Availability 

          Karen accepts a select number of private and corporate tastings each year to ensure each event receives the attention and preparation it deserves. 

          Booking windows typically range from 4 to 12 weeks in advance, although exceptions can be made for urgent requests or long-standing clients. 

          If you are planning an event where wine can serve as more than refreshment, where it can become a catalyst for connection, conversation, and genuine insight, we invite you to begin the conversation. 

          Plan an Exceptional Wine Experience 

          Every engagement begins with a conversation about your objectives, your audience, and what you hope your guests will take away from the experience. 

          From there, Karen and her team develop a proposal tailored to your needs, including wine selection, format recommendations, and logistics support. 

          start planning your tasting experience today

          FAQ: Exclusive Wine Tastings & Luxury Wine Experiences

          What Is a Wine Tasting Event?

          Wine tasting events are curated gatherings where guests taste exceptional wines that revolve around a theme. Led by a wine expert, these events usually include the stories behind the world’s most fascinating wines and the people who make them. When your wine tasting is led by Karen MacNeil, expect an interactive experience designed to entertain, educate, and engage guests at any level of wine knowledge.

          What Should I Expect at Corporate Wine Tasting Events?

          At a corporate wine tasting event, expect a professional setting where colleagues can enjoy and learn about wines together. It often includes guided tastings, food pairings, and networking opportunities.

          Experience the difference that truly exclusive wine tastings—lead by a pro–can make. Karen MacNeil is the top wine expert in America. Whether you’re planning a corporate gathering, a private celebration, or a virtual event, Karen will create and deliver an unforgettable experience.

          How Do Virtual Wine Tasting Experiences Work?

          Virtual wine tastings involve guests joining an online session where they taste pre-selected wines, guided by a wine expert. This format allows for interaction and learning from the comfort of home. For your virtual tasting, Karen will arrange to have wines sent in advance to your guests.