Guest Blog
By Jacqueline Strum
Introduction from Karen: Jacki Strum is the President and Publisher of Wine Enthusiast Media. In this guest blog, she makes a fascinating and compelling case for using lessons from the perfume industry to reach young wine drinkers—men as well as women. It’s a thought-provoking piece. So keep reading…
When was the last time you smelled oud? Oh, you’ve never heard of it? It’s merely the resin created inside certain trees when they become infected with a specific mold. Sound familiar? It should. It’s not so different from the way we talk about Botrytis, earthy cellar notes, or even “barnyard” in wine.
Oud just happens to be one of the hottest fragrance notes among Gen Z right now. The perfume industry The following content is accessible for members only, please sign in.
