By Karen MacNeil
September 18, 2026
In 2024, I dreamed up what would become the largest pro-wine grassroots campaign ever launched in the United States. It is called Come Over October. Now in its third year, Come Over October is designed around a simple but powerful idea—that we, as human beings, are ineluctably drawn in by rituals that bring us together.
Wine does that. Wine is designed to do that.
Now on the cusp of October, I’m reflecting on The following content is accessible for members only, please sign in.
