Why So Much Italian Wine?

In the United States, most of the wine that’s imported is Italian. In 2025 some 93.2 million gallons of Italian wine were imported into this country. In fact, Italian wine has led US imports for decades, hitting a peak in 2021 with 43% of all US table wine imports. Is it because Italian wine is just so good? I love lots of Italian wine, but I’m sure “goodness” has nothing to do with it. What does? The following content is accessible for members only, please sign in.