The Ascendency of White

By Karen MacNeil

May 1, 2026

For the first time in the US, sales of white wine have overtaken red. The “switch” happened in 2024. Today, 49% of wine sales are white wine; 45% are red. So what’s driving the decline in red wine? The following content is accessible for members only, please sign in.

Wine People Close Up with ALLAN SCOTT’S Josh Scott

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Percentage of Italians living in Italy who drink wine, according to Unione Italiana Vini, as reported in Meininger’s. The following content is accessible for members only, please sign in.