September 5, 2026
winespeed-by-karen-macneil

The Ascendency of White

By Karen MacNeil


For the first time in the US, sales of white wine have overtaken red. The “switch” happened in 2024. Today, 49% of wine sales are white wine; 45% are red. So what’s driving the decline in red wine? The following content is accessible for members only, please sign in.

A. Because white wine does not need to be swirled as vigorously to open it up

B. Because white wine is generally not as complex as red wine

C. Because in traditional, elegant place settings, white wine glasses and red wine glasses needed to be differentiated from one another

D. No one knows