The Great White Wine Emojency  

If you’ve ever used the red wine or sparkling wine emojis (and so many of us have), it seems odd that there’s isn’t a white wine emoji. Especially odd now, at least in the US, where white wine consumption has surpassed red.

New Zealand (home to lots of zesty white wines) isn’t sitting this one out. As recently reported in the ARENI newsletter (Areni is a wine think-tank), the New Zealand Winegrowers association has decided to tackle the injustice.  In April 2026 they officially launched The Great White Wine Toast, a global public campaign demanding the creation of a white wine emoji.

Alas, birthing a new emoji is easier said than done. The following content is accessible for members only, please sign in.